By Alain Dominique Perrin
A recent interview in the magazine Vin de France caused a stir in "le Landerneau bordelais"… Alain Dominique Perrin stood up and pointed out the outrageous rates at which the "Great" Bordeaux wines are being sold today, including vintages that are, after all, qualified—out of kindness—as rather mediocre.
Whether they like it or not, I often stand up against the astronomical prices now charged for what they are calling the "great Bordeaux” wines. We should not forget that they were purchased in bulk 40 years ago… I remember very well buying magnums of Petrus, new wines, in 1975. I had paid 60 francs for them at the time. That might be 500 francs today, let’s say €80… Now, you can expect to pay €2,000! So there is a problem, right? Admittedly, quality has a price but beyond a certain amount, we are no longer talking about wine.
At Lagrézette, we work every day to produce an excellent wine but we will never produce a luxury item. That would be contrary to what I have believed in since the start: viz., offering a wine we are proud of at an honest price. I know luxury; I devoted the largest part of my working life to it. But I am fighting—and will continue to fight—to make sure wine remains a pleasure accessible to the greatest number of people.







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